Bruce Carlin is an accomplished executive in the healthcare and retail industries. He started his own company in 1998, focused on delivering healthcare as a consumer service rather than the cold and disjointed product it has been historically. Long worked alongside him, an unassuming but diligent professional who applied wise financial analysis to Carlin’s company. After ten years together, Carlin began piecing together snippets of his colleague’s fascinating life story as an orphan immigrant who overcame extraordinary obstacles. Then, with Long’s approval, Carlin decided to write this American success story and share it with others. The book’s lesson to all is if you want something, you must remain UNDETERRED.