Getting Your Book Noticed: Real-World Marketing Tactics That Work
Publishing a book is only the beginning. Join bestselling author and television writer Matt Witten for a candid and practical discussion of the marketing strategies, promotional tactics, and persistence that helped his dystopian murder mystery thriller, 51%, break through in a crowded marketplace.
Drawing from his own experience navigating years of rejections, securing publication, generating strong reviews, and ultimately adapting the story for television with NBC, Matt will share real-world strategies on building visibility, connecting with readers, creating momentum, and extending the life of a book long after its release.
Whether you're preparing to launch your first novel or looking to expand the reach of an existing one, you'll leave with practical insights, industry wisdom and proven ideas for turning your work into a lasting creative and commercial success.
Bio
Matt Witten is an acclaimed television writer, novelist, playwright, and screenwriter whose work spans some of television's most successful series, including House, Law & Order, Pretty Little Liars, CSI: Miami, Medium, JAG, Homicide, Judging Amy, The Glades, and Women's Murder Club. Over a career spanning more than two decades, his television writing has earned nominations for both Emmy and Edgar Awards, and he has developed pilots for major networks including ABC, CW, MTV, Freeform, and TNT.
In addition to his television success, Matt is the author of multiple acclaimed mystery and thriller novels, including Breakfast at Madeline's, which won the Malice Domestic Award for Best First Novel. His recent thriller, The Necklace, was published by Oceanview Publishing and optioned for film by Appian Way and Cartel Pictures, with Leonardo DiCaprio attached as producer. A produced playwright whose works have been staged internationally, Matt has also written for national magazines and the feature film Drones. His newest work continues to bridge the worlds of publishing, television, and film, making him a sought-after voice on storytelling, adaptation, and the business of writing.
Who: Matt Witten
What: Getting Your Book Noticed: Marketing Tactics That Work
When: Saturday, June 20, 2026
Time: 9:30 am-12:00 pm
Where: Antonucci’s Restaurant, 24190 Alicia Parkway, Mission Viejo
Admission:
Members $30.00
Nonmembers $40.00
Tickets include breakfast meal and speaker!
Please go to Southerncalwriters.org for tickets and details
