Pub Shop Workshop
Southern California Writers Association Online Workshop
December 5, 2026
Your Book Can’t Sell Itself! Book Marketing & Sales with Terry Shepherd
You’ve poured your imagination into your book. Now put some imagination into selling it!
The Southern California Writers Association presents a 90-minute online workshop with author, broadcaster, and podcaster Terry Shepherd, designed to help you reach more readers and breathe new life into your sales.
Drawing on five decades of experience as a corporate executive and entrepreneur, Terry brings a storyteller’s creativity and a business leader’s perspective to that thing called marketing. Explore podcasting, blogging, social media, Shorts and Reels, and Substack, alongside proven techniques for building your author brand—and discover the one secret most authors overlook.
With concrete examples, useful resources, and practical strategies you can put to work, this workshop goes beyond the basics. Whether you’re preparing for your debut, promoting a new release, or reviving your backlist, invest 90 minutes in giving your books their next chapter: more visibility, more readers, and more sales.
Bio
Terry Shepherd knows how to keep an audience hooked—on the page, behind a microphone, and beyond the bookstore. The author of the Jessica Ramirez thrillers and children’s books including Juliette and the Mystery Bug, Terry is also an award-winning broadcaster, audiobook narrator, and host of In Conversation with Terry Shepherd. His interviews explore the writing world through conversations with authors and the professionals who help bring their stories to readers. Add a corporate career, entrepreneurship, and public speaking to the mix, and you have a storyteller with a decidedly business-minded toolkit.
And his marketing ideas don’t stop at “post more on social media.” Terry has experimented with targeted author road shows and pocket-sized books customized for flight attendants—and reported sales bumps from both. He’s also written How to Become a Dynamic Podcast Guest and Sell Stuff, putting his broadcasting experience to work for people who want their appearances to inspire action. From narrating books and designing sound for films to owning a radio station celebrating Detroit and Michigan, Terry brings an unusually versatile perspective to getting noticed. For writers ready to give their sales a fresh plot twist, that combination of creative experimentation and business experience makes him a compelling guide.
When: December 5, 2026
Time: 10:30 am-12:00 pm
Members: $20.00
Nonmembers: $25.00
(No refunds)
Please note that this online workshop will not be recorded.
You'll be sent the Zoom link a few days before the event.
Pub Shop Workshop Registration
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